Luckily he can rely on PHOENIX Pharmahandel. The wholesaler and its predecessor companies have supplied the family’s pharmacies for generations. “Always punctual and very reliable,” stresses Schulz. He receives deliveries three times a day. At night, the courier comes once again and places the ordered medication in a locked deposit box. This is vital for customers with chronic diseases or serious illnesses when they need to collect their medications the next morning. The frequent deliveries are also vital for the pharmacy’s business.
This is because customers no longer rely solely on the advice of the doctor or pharmacist when choosing a medicine. An increasing number of people also get information from friends, neighbours or the Internet, where they sometimes come across exotic remedies. “Almost every day, customers come in and ask for a product with a name even a pharmacist has not heard yet,” says Schulz.
When that happens, he just calls PHOENIX. His sales representative then identifies the product. “And it can usually be delivered a few hours later”, though it is naturally better if the customer can walk out of the store with the desired product immediately. With the resulting large number of products he stocks, the storeroom is a crowded place, and stock management is important. The three pharmacies owned by the family use systems by PHOENIX group’s subsidiary ADG to purchase, list and invoice products efficiently.
ADG provides pharmacy software and till systems. Schulz is particularly impressed by the “storage coach.” This software not only shows him what is available but also keeps track of the expiry dates. The system tells him when there is a package that is close to expiry.
Outside, the sun is shining, and the thermometer reads six degrees. Cold season will be over soon. Then Schulz will again have time for his hobby, skydiving. “It is the best way to clear my head.” And that is important – also when developing new sales channels. For example, he recently set up WhatsApp ordering for his customers. Originally planned as a test, it was a big hit. “The new service has been surprisingly well received.”