Those who enter Everest Pharmacy immediately see the wide range of healthcare services and advice on offer, as well as everyday OTC products. On closer inspection, you discover preparations for colds and sore throats. “I offer my customers more than they expect from a pharmacy,” says Sheikh. By following this formula, he has quadrupled his revenue.
So that his customers enjoy their visit, he had the pharmacy redesigned three years ago. The spaces are maintained in green and white. A Numark consultant gave him valuable advice about the presentation of goods. The PHOENIX group’s cooperation programme has been running in the United Kingdom for 52 years. In the last fiscal year, it grew strongly, adding some 400 cooperation pharmacies to today’s total of now 3,630.
Selection and presentation are one reason for its success. “But the service also needs to be right,” says Sheikh. His courier service collects prescriptions from doctors’ surgeries and then delivers the medicine to patients at home. A robot helps with stock management in the pharmacy using a grabber arm to sort and disperse medicine, giving the staff more time for customers.
People also come in to get their health checked. Blood pressure, diabetes, cholesterol and weight. “We give our customers the results in a folder to take home,” says Sheikh. Numark provides helpful templates for this. Sheikh’s customers are willing to pay just under 10 pounds for the service, even though it may be free at some other pharmacies nearby.
When Sheikh advises his customers, he relies on his expertise and knowledge of human nature. But he also uses the information, customer engagement material and advice that Numark provides to its members in the monthly delivered marketing package called “One Pack Promise”.
Further information is provided by Rowlands Pharmacy, the PHOENIX group’s community pharmacy chain in the United Kingdom. Just like Numark cooperation pharmacies, Rowlands Pharmacy offers its customers a wide range of non-prescription drugs under its category brand “Numark”.