BENU is the largest of the PHOENIX group’s pharmacy chains. Its branches are all up to the latest standards, which include an attractive shop design and goods that are displayed so that patients can find the products they want immediately. A warm, friendly welcome completes the picture.
Every single Goodwill pharmacy has been integrated into the organisation with the latest product range management system, among other things. The goal is to make sure that whatever the patient is looking for is always in stock. This applies just as much to seasonal items as to products that are in demand throughout the year.
In addition, the performance of the individual branches in Serbia should be comparable. The former Goodwill pharmacies have now also been given an identical system of key operating indicators, making it possible to track how well a branch is meeting its customers’ expectations. Prices have been standardised throughout the branch network, and identical computer systems and software have been implemented. In addition, PHOENIX offers its category brand, called LIVSANE, in all of its own pharmacies. All 1,400 BENU employees in Serbia attend ongoing training provided by BENU to ensure that they maintain the same qualifications. After all, providing good advice is another way to significantly strengthen BENU’s market position in Serbia.
With more than 300 pharmacies and 1,400 employees, we provide healthcare to one million customers in Serbia.