Bright and friendly. At the BENU pharmacies, everyone feels welcome. That is why the new store concept, launched throughout Europe, is also being introduced in the other PHOENIX pharmacy chains. The open room design offers a variety of modern technologies, as well as space for personal consultations at separate tables. Interactive offerings are displayed on screens. As a wholesaler, we pass on successfully trialled measures like these directly to the independent pharmacies in our pharmacy cooperation programmes. An exchange of ideas that ultimately helps patients rely on highly individualised care.