Although pharmacies generally stock a wide range of drugs, sometimes a medicine may be unavailable. This is particularly frustrating for customers because it means they need to go back to the pharmacy a few hours later or even the next day.
PHOENIX wants to make visits to the pharmacy more efficient and save customers a second trip. Its new app for smartphones and tablets called „deine Apotheke“ (your pharmacy) allows customers to take photos of prescriptions and send them to their pharmacy or order over-the-counter health products in advance. As soon as the drug is available, the customer receives a chat message from the pharmacy to let them know they can pick it up. If the pharmacy offers a delivery service, the customer can also arrange for the items to be sent to their home.
Once customers have downloaded the app, they can use the „pharmacy finder“ feature to identify the nearest pharmacy offering the app service. The customer can connect to the pharmacy either via this search function or by entering a pharmacy-specific QR code. All data sent or received are encrypted.
The app is available to all pharmacies in Germany and allows them to offer their customers a digital service. Pharmacies can also use the app to attract new customers who they would not be able to reach otherwise or to strengthen their ties with existing customers. More than 3,000 pharmacies are already successfully using the app – and the number is growing.
The app’s ease of use is a good reason to adopt the digital service and accounts for the high level of acceptance. Smartphones have long been a constant feature of everyday life, with more than 80 per cent of all Germans mobilly connected and pulling out their smartphones 33 times a day on average.