The first BENU pharmacy opened in the Netherlands in April 2012 when the Escura branches were renamed. They were followed by 700 pharmacies across Europe, which were brought together under the new corporate brand BENU five years ago. Since then, BENU has become one of the leading pharmacy brands in Europe. Almost 90 per cent of Latvians and 70 per cent of Hungarians and Czechs recognise it.
In the years since then, we have continued to strengthen BENU’s market presence with new branches, purchases, and the acquisition of several pharmacy chains.
With the acquisition in summer 2015 of the Slovakian company SUNPHARMA – then number two in the Slovakian market – PHOENIX gained 42 pharmacies in Slovakia and eight in the Czech Republic all in one go. Many of these pharmacies are in particularly good locations, such as in shopping centres.
With the takeover of the Mediq chain in the Netherlands, Brocacef, our subsidiary in this country, grew rapidly in the summer of 2016 and now operates 500 pharmacies. Later in the year, PHOENIX acquired the largest private pharmacy chain in Montenegro. With community pharmacies, as well as pharmacies in shopping centres and on high streets, Apoteka Lijek covered the entire country with 150 employees in 16 towns. Since the first quarter of 2017, all these pharmacies have been trading under the BENU brand.
With additional acquisitions and the purchase of individual pharmacies, BENU is growing throughout Europe. Today, there are a total of 1,100 BENU pharmacies in ten European countries – this makes us one of the leading pharmacy chains throughout Europe. BENU is even the market leader in the Netherlands, Hungary, Serbia, and Montenegro.
Alnatura products have been on the shelves of BENU pharmacies in the Czech Republic since November 2016 and in Slovakia since the start of the year. As a result, the product category “Healthy food” has been introduced in local BENU pharmacies in both countries for the first time.
In 2016, BENU employees supported a large number of social projects that fit in with the BENU brand and focus on sports and health. Here are just three examples:
The BENU Pink Run in Lithuania supports breast cancer patients. BENU established the international BENU Water Polo Cup in Hungary and the Belgrade marathon in Serbia.