Society

Creating a better future for children

The Kulturbras day-care centre offers street children in a slum area of Brazil safety, education, and medical care. The PHOENIX group has been supporting the association for 25 years – it is the company’s largest fundraising project.

Friendly, clean, and colourful: the Kulturbras day-care centre is like an oasis in the middle of a favela in the Brazilian port of Fortaleza. Poverty and crime are the harsh realities of life on the streets of the neighbourhood. Around 100 disadvantaged children between the ages of three and thirteen come to the centre every day. New arrivals are often malnourished and lacking in hygiene, and many have difficulties with learning and social behaviour. At Kulturbras, they are given meals and care and taught how to brush their teeth, and they also receive lessons in reading, writing, and maths.

There is a kindergarten and a school with a literacy class. The children experience a sense of community and can play and laugh here without any worries.

Taking action to tackle destitution

At the start of the 1990s, former PHOENIX employee Wilhelm Posth founded the association together with some friends. After a holiday in Brazil, he decided to do something to tackle destitution among the street children. “Without PHOENIX, we would not be able to do this here in Fortaleza,” says Wilhelm Posth, who is still the chairman of Kulturbras and was awarded the Order of Merit of the Federal Republic of Germany in 2009 for his work.

All children should have the same opportunities in life.Oliver WindholzMember of the Executive Board

The PHOENIX group supported Kulturbras right from the start – it is the healthcare provider’s largest fundraising project. CEO Oliver Windholz visited the day-care centre in 2019 and was impressed: “What is being achieved here fits perfectly with the motto of our social commitment ‘Together for a healthy future for children’. All children, wherever they are born, should have the same opportunities in life.”