Individual consultation and digital simplicity. To connect the two, we support community pharmacies in Germany with our “deine Apotheke” concept. Thanks to a smartphone app, customers can stay informed wherever they are and locate their nearest pharmacy quickly. Drugs and health products can be pre-ordered online – and soon via e-prescription too. Even PAYBACK loyalty points can be collected and redeemed digitally. Also, the first and only women’s magazine available in the community pharmacies is “deine Apotheke” including features on health, fashion and entertainment. Throughout Europe, we are developing similar offerings, such as smartphone apps, for pharmacies and end customers. This reflects our guiding principle “Become digital – remain a pharmacy”.