A promising market in motion
Acquisitions, however, are not the only way to achieve growth in Romania. The Benefica coop- eration programme, developed by Farmexim, offers independent pharmacies the option to enter into a partnership. Participating pharmacies can benefit from customised services and training opportunities. It is also important to determine customers’ unspoken needs, says Gabriela Boghiu, Quality Manager at Farmexim. „This helps us to continuously improve our service and product range.“
Not only the retail market is in flux in Romania. Wholesalers are also reorganising. They are building modern warehouses and improving their goods management systems. The new Farmexim subsidiary benefits from this by making use of the integrated healthcare provider’s logistical expertise – giving it a competitive edge.
Over the past few years, the PHOENIX group has built up a logistics network in Eastern Europe. This network is underpinned by the hubs in Warsaw, Prague, and Belgrade, where thousands of drugs are stored on behalf of pharmaceutical manu- facturers. Logistics experts then pack these drugs into smaller units and transport them to regional distribution centres.
The ten regional distribution centres operated by Farmexim in Romania have recently been added. These additions are making the PHOENIX group more attractive to pharmaceutical manufacturers as a logistics service provider in the region. This, in turn, translates into faster deliveries – drawing more people into pharmacies like Alexandru Matei’s.