The PHOENIX group

The PHOENIX group is the European leader in pharmaceutical wholesale, pharmacy retail, and services for the pharmaceutical industry. With a presence in 29 healthcare markets, the company offers unique geographical coverage throughout Europe, making a vital contribution to comprehensive healthcare with more than 48,000 employees..

Pharmaceutical wholesale, with its unique area coverage throughout Europe, represents the core business of the company. In a total of 29 countries, we supply pharmacies, doctors and medical facilities with medicines and healthcare products through more than 224 sites in the business areas pharmaceutical wholesale and pre-wholsale. Millions of people throughout Europe can rely on our services every day. PHOENIX also operates over 3,200 of its own pharmacies in 17 European countries with its pharmacy brands BENU, APOTEK 1, Rowlands Pharmacy, Help Net and Lloyds.

In addition, we provide specialised services and service offerings for over 200 pharmaceutical companies across Europe - we call the concept "All-in-One". It connects the pharmaceutical industry, wholesalers, pharmacies and patients. One focus is on logistics, another on business intelligence and patient services.

PHOENIX in figures:

sites pharmaceutical wholesale/pre-wholesale in 29 countries
own pharmacies in 17 countries
Manufacturers profit from the Pharma Services of the PHOENIX group
Mio. customers contacts in pharmacies every year
Billion revenue in fiscal year 2020/21

Our corporate culture

As a family business, we are committed to the sustainability of the company and its long-term increase in value for our shareholders. We focus on sustainable growth, which we achieve by continuing our further development.

Through their targeted, continued education in all areas, we are not only promoting the progress of the individual, but guaranteeing the successful development of the entire group. This allows us to fulfil our responsibilities to our company and its people, both now and in the future.

Think together global – act local! We advance our progress by employing successful concepts across borders. Because constructive cooperation beyond national borders is crucial to staying ahead of the competition. We learn from each other on a daily basis throughout Europe by further expanding our “best practice sharing” and promoting interdisciplinary thinking. At the same time, we stand out thanks to our great proximity to the market. We can therefore respond flexibly and quickly to specific local requirements.
Sven SeidelChief Executive Officer

Corporate Mission Statement

Our Vision

Our vision is to be the best integrated healthcare provider – wherever we are. For us, this means providing each customer group with the best possible services and products along the entire pharmaceutical supply chain.

Pharmaceutical manufacturers, pharmacies, doctors, hospitals, health insurance funds, and patients all benefit from our comprehensive service offering. With a focus on integrated structures between our Wholesale and Retail business units, as well as Pharma Services, we are the optimal link between pharmaceutical manufacturer and patient. Together with our employees, we shape our future and pursue sustainable and fair company management for long-term success.

Our Mission

We deliver health. Across Europe. As Europe’s leading integrated healthcare provider, we ensure that medicines and healthcare products get to the right place at the right time in 29 countries - through our operations in pharmaceutical wholesale and pharmacy retail.

We make an important contribution - daily - to comprehensive and safe healthcare in Europe: this includes Health Care Logistics for manufacturers across Europe, support for pharmacies through a variety of services and reliable logistics, expert advice from our pharmacists, and the overall optimisation of patient care. We count over 70,000 pharmacies, millions of patients and consumers, and numerous companies in the pharmaceutical industry among our customers.

Our Strategy

We align our actions to customer needs. Because the success of our customers also benefits us. Excellent performance is our success factor.

This means, on the one hand, striving for the highest possible quality in our daily work, and on the other hand, being guided by a high level of cost awareness. In addition, we take our environmental and social responsibility very seriously.

Our values



Across Europe, we are a reliable contact for all issues relating to health and well-being. A cooperative and open partnership, internally as well as with customers and suppliers, is of great importance to us. 



Acting instead of reacting, we stand for clear and forward-looking objectives, quick and results-oriented decisions, and structured cooperation. We know the pharmaceutical markets in Europe and the challenges they present.



Our success strategy is based on the efficient use of resources to achieve the greatest possible profitability. Ethical and fair interaction with business partners, competitors, and our employees is a matter of course at all times.