PHOENIX launches new category brand LIVSANE for all pharmacies in Europe

  • New range of products for individual pharmacies in ten countries
  • Pharmacy-exclusive products in eight different categories
  • Premium brand offering revenue and income potential for the dispensing pharmacy

The PHOENIX group launches LIVSANE, its first Europe-wide category brand for all pharmacies. From July 2017 onwards, LIVSANE health products will gradually become available in ten European countries. As part of the PHOENIX Pharmacy Partnership, this range is designed for independent pharmacies within the PHOENIX cooperation programmes as well as for individual pharmacies supplied by the company as pharmaceutical wholesale customers. The healthcare provider will also market LIVSANE products in its own BENU pharmacies.

LIVSANE is available in eight categories: Medical (prescription-free OTC products), Natural & Herbal, Personal Care, Mother & Baby Care, Health & Protection, Diagnostics & Supportive Tools, First Aid, and Feminine Hygiene.

With this new brand, which is exclusive to pharmacies, PHOENIX is transferring revenue and income potential from the health and beauty retailer back to the dispensing pharmacy. “Thanks to LIVSANE’s broad range, we are offering pharmacies and consumers across Europe a competitive, high-quality premium brand for the whole family”, says Oliver Windholz, Chief Executive Officer of the PHOENIX group, adding: “LIVSANE will give a boost to local individual pharmacies.”

Thanks to its uniform market presentation across Europe, modern packaging design, and accompanying training for the pharmacy team, this attractive supplementary range will open up new growth opportunities for customers. Stefan Herfeld, Executive Board Member Retail of the PHOENIX group explains: “We are now offering top-quality products at competitive prices to people who currently leave the pharmacy with their prescription medicines and go on to purchase off-the-shelf products at the neighbouring health and beauty retailer.”

PHOENIX is able to ensure LIVSANE’s high quality standards by using carefully selected suppliers and manufacturing exclusively in Europe.

Press contacts

Maren HolodaDirector Corporate Communications+49 621 8505 8593m.holoda(at)
Jacob-Nicolas SprengelSenior Manager Corporate Communications+49 621 8505 8502j.sprengel(at)